Mischief to promote hit US film

Mischief is to promote the biggest US box office hit of the year when it gets released on DVD in the UK.

Twilight: new box office hit
Twilight: new box office hit

Video publisher Contender has briefed the agency to handle brand activation and press office support for the home entertainment launch of Twilight.

The vampire-romance flick is the runaway US box office hit of the year.

It is based on the books by Stephenie Meyer and made £46m in its opening weekend, more than the latest James Bond film. It premiered in the UK last week.

Mischief won the six-month account following a four-way pitch.

MD Mitchell Kaye reports into product manager Martin Gough.

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