Mischief to promote hit US film

Mischief is to promote the biggest US box office hit of the year when it gets released on DVD in the UK.

Twilight: new box office hit
Twilight: new box office hit

Video publisher Contender has briefed the agency to handle brand activation and press office support for the home entertainment launch of Twilight.

The vampire-romance flick is the runaway US box office hit of the year.

It is based on the books by Stephenie Meyer and made £46m in its opening weekend, more than the latest James Bond film. It premiered in the UK last week.

Mischief won the six-month account following a four-way pitch.

MD Mitchell Kaye reports into product manager Martin Gough.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.