Opinion: From our Readers - Comms should focus on a positive future

As every day seems to bring news of more doom and gloom, communicating with employees is at the front of everyone's minds (News, 5 December).

However, too often internal comms at work is reduced to banal reassurances or is driven by the legalistic requirements of HR. If you stick to the HR agenda you risk frightening people with an overemphasis on the bad news of job losses, site closures and pay freezes.

The challenge for comms is to strike the right balance between observing the law and giving people reasons to believe in the future. Survival is dependent on keeping up performance and comms will add most value in firms where it can support this goal rather than concentrating exclusively on managing bad news.

Liam FitzPatrick, MD, Simply Good-Advice.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.