Web barons Wallpaper.com

Strapline: 'Design interiors fashion art lifestyle' Staff: Eight Circulation: Three million page impressions per month Contact: alex_bagner@wallpaper.com

Who are the web barons?

Editor is Alex Bagner, while Ben Giles has recently been promoted to website publisher. Writers include Hugo Macdonald and David Dalley, and Kay McMahon is digital director.

Get the tone right

Wallpaper* is considered a modern design bible and the website is no exception. Contemporary and cool is the order of the day. 'Wallpaper* is about a design aesthetic and we won't publish anything off-brand,' says McMahon.

Approachability

Wallpaper.com relies on PR people and 'would love to hear from PROs in furniture, architecture, interiors, luxury and fashion', says McMahon. 'The majority of the content is new and hasn't been seen in the magazine. Expect to find at least 25 new stories each week.' So design possibilities are up for grabs, but remember to keep it modern.

PR friendly score: 7/10.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.