Cleaning brief for Brazen

Brazen has been appointed by the maker of Stain Devils cleaning products to manage its UK consumer and trade PR.

Stain Devils: win for Brazen
Stain Devils: win for Brazen

The brief focuses on the two core sides of the ACDOCO business, laundry and personal care, with Brazen dedicating two specialist PR teams to work across each sector.

Brazen clinched the account following a four-way pitch including incumbent agencies Storm and Haslimann Taylor, who previously held the laundry and personal care accounts respectively.

In the laundry sector, Brazen will promote its Dr. Beckmann umbrella brand and will manage individual campaigns around key products including Stain Devils, Glowhite and Colour Run Remover.

The personal care will see the agency promote a range of beauty products including, toothpastes BlanX and BioRepair and deodorant range Bionsen.

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