Getronics UK and Ireland, a major IT firm that outsources storage and security services for companies, has handed a retained six-figure account to Lewis PR. The agency will be working on a social media strategy, including establishing a Getronics blog, and increasing the company's profile in the financial press and the IT trade press.
easyvoyage has brought in Kinross + Render as the retained agency to launch the French travel website in the UK. Easyvoyage has 3.2 million visitors per month in its home French market. The website offers advice on more than 250 destinations and reviews more than 6,000 hotels. It also allows users to compare prices of flights, hotels, holiday packages and car rentals.
Smarts, the Northern Irish PR, design and digital agency, has launched its first online PR division. Clicksmarts will work to ensure clients are actively represented online and will monitor a company's online coverage. Richard Nelson is head of online PR at Smarts.
IronPlanet, an online auction company for used heavy construction equipment, has hired Mulberry Marketing Communications following a competitive pitch. The company primarily operates in the US and Australia, but has hired Mulberry as its retained agency to launch its European auctions in January. Mulberry, run by CEO Chris Klopper, will promote the firm in various trade press.
Sine Qua Non, the technology marketing agency, has launched a PR and comms arm. The agency has hired Chris Hughes as comms manager to head up the new division. Hughes was previously account director at Jardine International where he worked on the Bridgestone Motor Sport account.