A survey has found that 51 per cent of the UK public claim to be actively involved in a broad range of environmental behaviours, from recycling to deliberately avoiding buying environmentally unsound products. This is five per cent ahead of the European average.
The research was conducted by Porter Novelli and surveyed 16,000 adults across eight European countries.
‘This shows that despite the economic downturn, Britons are not neglecting the bigger picture of the environment,' said Porter Novelli director Simon Taylor.
Edelman's CSR consulting business First&42nd director David McKnight said it is just as important as ever for companies to be investing in their CSR programmes. ‘Most leading companies who have set out their policies can not be seen to renege on these because of short term cost pressures. It will be remembered after the recession and those that don't stay committed may see a backlash.'