Flora hands health brief to Ogilvy

Ogilvy Health PR has landed a brief with Flora to handle a cardiovascular-health campaign.

Flora: health brief for Ogilvy
Flora: health brief for Ogilvy

The agency won the brief in a competitive pitch.

Ogilvy Health MD Matt de Gruchy said: ‘The work will cover a number of innovative and exciting projects for 2009 aimed at healthcare professionals, supporting them in their efforts to manage cardiovascular risk in patients and communicating the benefits that Flora and Flora ProActiv offer in this area.’

Cohn & Wolfe previously worked on Flora's health-related activities as part of its ongoing consumer work, but this is believed to be a separate brief.

Last February, Kaizo was handed a brief by Flora to create campaigns aimed at challenging complacency around heart health.

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