Frank lands apprentice campaign

Frank PR has been handed a brief to work with the Department of Children, Schools and Families (DCSF) and Sir Alan Sugar to promote apprenticeships.

Sir Alan Sugar: to promote apprenticeships
Sir Alan Sugar: to promote apprenticeships

The agency's involvement which builds on its long-standing relationship with Sir Alan Sugar and Frank has been brought in to work on the project by the DCSF itself because of these links with Sir Alan.

Frank PR MD Andrew Bloch will work with the offices of Ed Balls, Secretary of State for Children, Schools and Families and John Denham, Secretary of State for Innovation, Universities and Skills to coordinate Sir Alan's involvement in the campaign.

A spokesman for the DCSF said that Bloch and Frank were being used in a consultancy role because of their 'unique relationship' with Sir Alan.

Sir Alan will front a high-profile TV advertising campaign to promote the benefits of taking on apprentices to employers and championing work-based qualifications to young people.

The campaign comes as the Education and Skills Bill becomes law, which will see all young people stay in education or training until the age of 18 from 2015.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.