Mandate's growth plan

Mandate Communications has revealed ambitious growth plans at a time when other agencies are reeling from the economic downturn.

The 64-strong agency aims to double in size and fees by 2012, according to CEO Sacha Deshmukh.

To achieve this aim, it is appointing four MDs to lead each of the agency's major practice areas.

Brooke Clarke, MD of GCI's London office, will join the agency in January as MD of the corporate practice.

Mandate recently hired Rachael Sansom, previously European comms director at Motorola, as consumer MD and is conducting final interviews for a public affairs MD. Finally, Mike Birtwistle has been promoted to MD of the health practice. Nobody is leaving.

Deshmukh said: 'PR players who have got the strongest teams are going to grow during this recession. We are looking to build up Mandate to be double in size - in fees, market profile and headcount - by 2012.'

Mandate launched last year after the merger of AS Biss & Co and Republic PR.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.