Exposure lands Nike

Nike has handed a big-money consumer PR brief to Exposure after a three-way shoot-out.

The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures.

Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division this is as significant as when we won Levi's a decade ago.'

Radiator PR was Nike's incumbent agency. Freud Communications will continue to work on the company's football and running businesses. Exposure remains the retained agency for Umbro.

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