Media: The Editor's Desk - Skymag

- You topped the latest ABC figures, so explain the editorial values that have led to your success.

We view ourselves as a treat for loyal Sky customers and a monthly TV highlights guide. We want to connect with our customers, helping them get the most out of Sky.

- You recently took the title in-house after being produced by News Magazines. Will things change?

Hopefully not. We are a very strong and happy team. There will be a reduction to ten issues instead of our usual monthly format, however. The double issues will be in October/November and May/June.

- What makes a viable Skymag feature?

Something original with exclusive access, such as our August cover interview with Louise and Jamie Redknapp.

- Of which story are you most proud?

The launch issue with Billie Piper was very memorable as we were only given ten minutes with her, but nailed a great interview.

- What is your PR pet peeve?

Preconceived ideas about the magazine. There is a huge opportunity for PR professionals, particularly with our columnists. They need to know the right people to target - fashion and style goes to Gok Wan; arts and culture to Mariella Frostrup; food and drink to James Martin, and eco-living to Ben Fogle.

- What are your media must-haves?

I am a telly addict. I love Prison Break and CSI. I also read the nationals, and all the women's glossies.

- How are you keeping up to date with social media?

My RSS feeds deliver me news. I also keep an eye on Perez Hilton's blog.

Circulation: 7,470,165
Lead times: Two months
Contact: lysanne.currie@bskyb.com

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