Posted by Stephen Waddington
3 November Search agency bigmouthmedia is kicking arse this morning with a wonderful piece of guerrilla PR. It surveyed the top 100 UK PR agencies and says the industry is ill equipped to deliver digital services. It found 79 per cent of firms have yet to develop online and social media services... I'd love to see a list of firms that bigmouthmedia reckons aren't up to muster. We haven't launched a digital team at Rainier PR per se, so maybe we'd be named and shamed. But then I think sticking a label on a bunch of specialists in a corner of the office is the wrong approach.
LINKEDIN CATCHES UP
Posted by Paul Stallard
31 October Most people in the Berkeley PR office use LinkedIn to keep track of journalists and clients. But I never hear people refer to it as fondly as other social media tools. That said, I spotted a Tweet from Andrew Smith earlier this week about the new LinkedIn applications and decided to investigate. I have to say that I am impressed.
UK OPEN TO WEB IDEAS
Posted by Melanie Seasons
www.fakeplasticnoodles.com 31 October Even though the UK is supposedly behind the US in terms of online PR, everyone seems to be much more open to ideas. Clients aren't really sure what they want and I've found it to be much easier to sell in ideas here than back in the US.