Voluntary Sector: Public lacks medical research knowledge

Charity PROs should be bolder in communicating medical research success, the Association of Medical Research Charities (AMRC) has urged.

The body, whose members include the Alzheimer's Society, the British Heart Foundation and the Parkinson's Disease Society, has spoken out after a survey it commissioned found 'a worrying lack of public understanding about the relationship between charities and medical research'.

Of the 2,000 British adults polled by Ipsos Mori, only 22 per cent thought charities were sufficiently open about their research. The respondents also found it difficult to name three medical research charities, with 30 per cent naming Cancer Research UK and 17 per cent citing the Cancer Research Campaign, a charity that has not existed since 2002.

'This is a wake-up call to charities to be bolder about their successes,' said AMRC comms director Sophie Petit-Zeman. 'Charities are in a difficult position because they do not want to raise the hopes of vulnerable patients with "miracle cure" stories. But they can afford to be bolder about singing their own praises,' she added.

'We're hiding our light under a bushel,' said British Heart Foundation's director of policy and comms Betty McBride. 'We are the sector that can say "we make a difference. Join us and make life better".'

The AMRC poll found that half of respondents were more likely to give if they knew a charity funded medical research.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.