Glenfiddich brief for GH

GolinHarris will promote leading whisky brand Glenfiddich across the globe after winning a three-way pitch for an international brief from distiller William Grant & Sons.

The agency will work on the firm's flagship Glenfiddich Single Malt Scotch Whisky account. The Red Consultancy also works for the brand in the UK.

The brief, thought to be worth more than £100,000 a year, will see GolinHarris provide consumer PR support for the international launch of the whisky's 'rare collection' in 2009. It will seek to position Glenfiddich as the world's premier single malt Scotch whisky by targeting influencers and consumers direct.

The account will be led by GolinHarris director Charlie Coney, who said: 'This was pretty much our perfect brief - launching some of the most precious single malt whisky to discerning audiences around the world.'

Asia and the US are key markets for Glenfiddich, and the agency's network of international offices helped its cause, added Coney.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.