Media: Web barons - Hello! Cuisine

What is it? Hello! magazine's cookery website

Staff: One

Frequency: Daily

Circulation: Too soon for figures, but hellomagazine.com attracts 1.5 million users per month

- Who are the web barons?

William Leigh is the main cuisine writer. However, Verity J Smart is editor of the overall Hello! website. She is in charge of a team of ten.

- What's the tone?

Obviously food is the main item on the menu, but in true Hello! style, celebs are never too far away. There are famous chef profiles, interviews with hot names in cooking and a blog by Leigh.

- Approachability

Hello! Cuisine has an active relationship with public relations professionals. 'I use online PR tools such as food4media.com, trav4media.com and responsesource.com to get what I need,' explains Leigh. 'Send me client lists so I can access what I need quickly. Anything food-related is always useful.' PR-friendly score 7/10. Web barons Hello! Cuisine

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