Technology: The Week in Technology

Brands2Life wins Nintendo DS brief

Brands2Life has won a competitive pitch to manage the UK launch of a new Nintendo DS games range. MyGames, created by Oxygen Games, includes three titles aimed for pre-teen girls: My Make-Up, My Dress-Up and My Secret-Diary.

Endace has handed a global account to Weber Shandwick. The networking monitoring technology company provides services such as network traffic monitoring and network security for blue chip corporations, financial institutions, government agencies and telecoms providers. Weber Shandwick's London, New York and San Francisco offices will work on technology, corporate and financial communications programmes for Endace.

Richard Branson and Virgin Books have taken on digital agency Headstream to publicise the release of Branson's new book Business Stripped Bare. The book is a guide to achieving success in business and contains advice and anecdotes from the entrepreneur. The agency is promoting the book through business forums and blogs, as well as Branson's own blog at www.businessstrippedbare.com.

Bite Communications has been chosen as the retained agency for Gandi SAS, an internet domain name management company. The agency, headed up by CEO Clive Armitage, won the account following a competitive pitch with 3 Monkeys. Bite's brief is to drive traffic to Gandi.net, as well as to Moonfruit.com, a sitemaking tool. Gandi.net has been used by organisations including the European Union.

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