'Read to your child', says The Children's Society

Parents should read bedtime stories to their children, The Children's Society will argue over the next four weeks.

The Children's Society: 'Read to your child'
The Children's Society: 'Read to your child'

The charity has launched a month-long media campaign today to emphasis the importance of reading to a child's wellbeing.

It has surveyed over 1000 teachers and found that 68 per cent notice a higher reading ability among children who read at bedtime. Teachers also said these children had better concentration, a larger vocabulary and more confidence.

The charity and its retained agency Cake will use the results to target the national and parenting press. It will use the regional breakdowns to get local coverage.

Teachers will also be targeted through specialist titles to encourage them to speak directly to parents about the importance of reading.

The Children's Society's PR manager Anil Ranchod said that the 'sex education story' was currently dominating the news pages, so his team were also contacting weekend titles and features desks to gain coverage.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.