Media: Hit or Miss - The Scout Association is criticised for offering sexual health guidance

Be prepared - The Scout Association hit the headlines this week when it launched guidance to promote good sexual health for its members. For the first time sexual health advice and visits to sexual health clinics will be included in the Scouts' activity programme. The story appeared in most of the nationals including the Daily Mail and Daily Express. Times columnist Ross Clark said: 'The Scouts should stick to tying knots'.

HOW I SEE IT - Gina Hebden, PR director, PMW Communications

Children learn about sex at school, in the playground and through the media. So it seems unnecessary to bring the subject up in their leisure time. The poor kids are probably dying for a bit of sex respite.

Presumably the move was less to do with gaining publicity and more to do with showing responsibility towards their members, and this is commendable. But parents like to think of their children enjoying innocent camping adventures, not learning how to roll on a condom and show the Guides a good time. And who are these people giving our children sex advice? Are they suitably qualified for the job? My thoughts on the Scouts' initiative: Britain needs you and loves you but leave the sex ed to parents, schools and the German channel.

MISS.

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