Hairdresser hires agency

One of the founders of Toni & Guy has called for specialist PR help in an attempt to raise his personal profile.

Toni Mascolo, the founder, CEO and chairman of the hairdressing company, is hoping that Bottle PR can make him a household name in the same league as fellow croppers such as Nicky Clarke and Trevor Sorbie.

Mascolo opened his first salon in Clapham, London, 45 years ago, but has kept a low profile until now.

He will be awarded an OBE for his contribution to British hairdressing this month, and Toni & Guy is using this opportunity to increase Mascolo's profile in the media.

Bottle PR will be promoting Mascolo's success as an entrepreneur and Toni & Guy as a family business. The agency is hoping to secure profile pieces and features in business publications and the national press.

Bottle PR won a competitive two-way pitch for the account and will work on a project basis.

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