Lansons and Weber Shandwick win City awards

Lansons and Weber Shandwick scooped the big City and Corporate prizes and PR Week's 2008 awards last night.

The City award went to Lansons for its campaign to promote the flotation of Stobart Group on the London Stock Exchange. The agency drummed up big publicity for the relatively small IPO by parking a Stobart Lorry outside the LSE and issuing all media and analysts with model Stobart trucks.

Weber Shandwick took home the corporate award for its campaign to launch MasterCard's new PayPass ‘Tap & Go' technology for making small purchases. Despite the fact the technology had been widely previewed in the press, coverage of its roll-out was boosted by carpeting London's Millennium Bridge with millions of notes and coins and a special preview of film The Bourne Ultimatum, which featured the card.

Other sector winners included McDonalds in corporate communications and corporate publications for its quest to challenge the term ‘McJob' which had appeared in the Oxford English Dictionary.

Corus Strip Products UK won the internal comms award, for a campaign aimed at creating a sustainable steel industry in Wales and bringing back pride, professionalism and pace to the industry.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.