Borkowski and Brands2Life win digital and tech

Borkowski and Brands2Life were the big winners in digital innovation and technology at the PRWeek Awards last night.

Borkowski picked up the award for Campaign of the Year and for Digital Innovation for its Bring Back Wispa campaign.

Wispa fans had been using social networking sites to call for a return of the iconic chocolate treat. Cadbury Trebor Bassett responded that Wispa would be returning, but following advice from Borkowski made the announcement through social networking sites, not traditional media. Borkowski achieved over 332 pieces of coverage and produced a PR value of over £1.4m.

Brands2Life bagged the top technology prize for its work with UK software developer Micro Focus. The agency created a campaign which reached chief information officers and chief finance officers of companies. Chris McCafferty, one of the judges of the category, commended Brands2Life for achieving great coverage and sales leads for Micro Focus.

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