Virgo was awarded the prize in the Ethical and OTC Consumer category for its work with Nurofen Express. The ‘Fast Lane Frenzy' campaign for healthcare giant Reckitt Benckiser was designed to support the launch of the latest addition to the company's Nurofen analgesic, Nurofen Express.
The campaign was a one-week UK roadshow aimed at delivering the ‘twice as fast' message to commuters in major cities. It achieved more than 70 pieces of coverage, with 22mllion opportunities to see it.
Ogilvy Health PR was also highly commended in the category for its Valuing Vaccines campaign for UVIG.
Other finalists were Axon Communications, Citigate Dewe Rogerson and Virgo Health PR.