Flack: Outdoor swimming, Sherlock Holmes and Rupert!

Recently established GallieGodfrey has picked up an ice-cool account with the Outdoor Swimming Society to promote outdoor swimming this Christmas. Co-founder Jim Godfrey said that the campaign aims to preserve 'the great British tradition of jumping into cold water with nothing but a hat and a pair of trunks to keep you warm'. Nut jobs...

Meanwhile, Threepipe co-founder Jim Hawker has also been very excited this week. The Sherlock Holmes enthusiast - who named his agency after the Holmes line 'it is quite a three-pipe problem' - was terribly excited to see that Guy Ritchie is filming his new Sherlock movie featuring Robert Downey Junior and Jude Law outside his office. 'I had a little wander around the filming trucks last week to see what was going on,' exclaimed Hawker...

We hear that Propeller's work promoting the Outside Organisation has come to an end. Yes, a PR agency working for a PR agency - perhaps the concept was just a little too post-modern, even for these crazy times...

Finally, hats off to ex-CBI bigwig-turned-minister Digby Jones for a candid and entertaining address to the CIPR's presidential reception this week. Flack particularly enjoyed his tirade against a bossy 'OK yah' 23-year-old Downing Street aide, which ended with the crushing coup de grace: 'He was called Rupert.'

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