How to be a Great Pro
Posted by Jed Hallam
13 October - The following attributes are necessary for a glittering career in public relations: Analytical - to the point of obsession. Negative - you need to find the worst case scenario immediately. Confident - this sounds ridiculous but I've met quite a few people who shy away from conversations with new people, something you cannot do in PR. Creative - how else would you be able to plan a publicity stunt for a small toy train shop?
GET WEB SAVVY
Posted by Matthew Watson
12 October - Online media and digital PR campaigns are now a key part of public relations, but I'm not sure if the current skills set of PROs reflects that ... Rather than having a digital team to deal with the online stuff, all PROs should have a good understanding of web design ... A basic knowledge of web design languages would certainly be a good idea.
CUT OUT THE MEDIA
Posted by Daljit Bhurji
11 October - This week our political leaders have been trying their best to reassure the financial markets and assuage the fears of ordinary voters ... Gordon Brown on Thursday launched a series of podcasts on the economic crisis. The podcasts are part of a concerted strategy to communicate government policy directly to voters, bypassing what remains a largely hostile media.