Technology: The Week in Technology

iTunes to host university admission guides

iTunes has teamed up with Oxford and Cambridge universities to make free audio and video downloads available to prospective students. The content includes admissions guides, as well as films and lectures by well-known professors and alumni. Oxford has enlisted the talents of Michael Palin and Joseph Stiglitz, while Cambridge boasts David Miliband and Carol Vorderman.

Octopus has hired Helen Toft as its head of influencer relations. Toft's position will involve ensuring client PR programmes are better targeted. She was previously at Metia's New York office where she led the analyst relations team.

AxiCom Cohn & Wolfe has been asked to launch an internet book publishing company in the UK and Europe. The European arm of Cohn & Wolfe's technology practice is launching Blurb, a website that allows people to create their own books online. Last year Blurb earned almost $10m (£5.9m) and published more than 90,000 titles.

Amplify has chosen Marlin PR to launch the company in the UK and the US. Amplify has developed a technology that analyses the internet to determine which websites advertisers should target. The service checks that the advertisements are placed next to appropriate content - so, for example, a travel ad for Spain is not beside a negative story about the country. Marlin PR has been briefing journalists, advertising and media companies.

Shure Distribution UK, an audio technology firm, has briefed Racepoint Group to handle its consumer, music and trade PR following a two-way pitch. Shure's best known products are its Sound Isolating earphones and the SM58 microphone, used by the Rolling Stones and The Who.

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