Public Affairs: FD drops LLM brand as part of overhaul

The LLM brand is to disappear from the public affairs world after 11 years, as FD-LLM changes its name to FD Public Affairs.

FD has acted to drop the LLM part of its name following the departure of yet another senior member of staff.

PRWeek has learned that senior VP Sean McKee has quit the agency after seven years without another job lined up.

In the past 18 months, the agency has seen the departure of co-founder Jon Mendelsohn, chairman David Cracknell, partners Ben Abbotts and David Abrahams, and MD Craig Leviton. The agency recently hired Henry Goodwin, a former aide to shadow cabinet minister Alan Duncan.

The agency's MD Fiona Mason said McKee was taking a career break and the rebrand reflected 'a logical step in the development of the business'.

She added: 'This reflects our full integration with the rest of the group, which is demonstrated by an increasing number of projects and clients that we work on across the business.'

Nevertheless, the decision to quietly drop the LLM name will cause ripples around the public affairs agency world.

LLM was set up as Lawson Lucas Mendelsohn in 1997 in the wake of Labour's landslide general election victory and was previously considered to have strong links to senior figures in the New Labour camp.

In 2005, the public affairs agency was acquired by City PR giant FD (formerly Financial Dynamics) and renamed FD-LLM. FD is believed to have paid around £4m for LLM.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.