Mars agency shake-up

Confectionery giant Mars is putting out a major account to pitch as it looks to shake up media tactics around its key snack brands.

The brief is believed to include all consumer-facing PR on its entire confectionery range - currently split between Jackie Cooper PR and Ketchum.

Mars owns Snickers, Galaxy and Twix and industry insiders speculated the account was worth more than £500,000.

The firm has drawn up a shortlist that includes the incumbent agencies. PRWeek understands that Mars is not looking to replace JCPR and Ketchum on its pet-care or wider food brands such as Uncle Ben's and Dolmio.

Mars recently brought in Freud Communications to handle public affairs and corporate PR.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.