Shore has been appointed CEO of Vaishnavi Corporate Communications (VCCPL), based in its Delhi office.
The privately owned company is one of the biggest in India, with a presence in 31 cities across the country.
Part of Shore's brief is to look at how to meet the international needs of the company's clients. He told PRWeek: 'India has gigantic potential. The time has come for Indian business to be on the world stage.'
Shore headed Cohn & Wolfe's UK business for five years and left last November.