Planet Rock signs up LD Communications

Rock radio station Planet Rock has signed up LD Communications to handle its autumn re-launch and ongoing development.

Cooper: Planet Rock DJ
Cooper: Planet Rock DJ

The DAB and Online classic rock station, featuring breakfast DJ Alice Cooper, saw pitches from four other agencies before handing the six month brief to LD.

The agency has been briefed to deliver a ‘high-impact’ national media campaign to re-launch the station under new owners Planet Rock Ltd, a consortium led by entrepreneur Malcolm Bluemel.

LD senior account manager Kate Etteridge will lead the account with the company’s CEO Bernard Doherty.

Planet Rock joins LD’s established music clients the Rolling Stones and The Brit Awards.

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