Compass turns to Good Relations

Compass Group UK & Ireland, part of the world's largest catering company, has brought in Good Relations to position it an expert in 'workplace eating'.

Good Relations: for 'workplace eating'
Good Relations: for 'workplace eating'

The agency won a four-way pitch to lead B2B and B2C campaigns covering eating at work and the working environment.

The campaign will run with the theme ‘Britain needs a workplace that works'.

The account is being led by director Ian Barber. He said: 'Compass Group runs more restaurants in the UK than McDonald's and serves up everything from Tex-Mex to Toad-in-the-Hole. There is a real opportunity to position the business as experts in workplace eating and the working environment.'

Compass Group UK & Ireland is part of the wider Compass Group which operates in 62 countries, with more than 360,000 employees.

 

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