Visa Europe briefs H&K

Hill and Knowlton has fought off rival agencies to land a sought-after three-year account with Visa Europe.

The brief covers corporate media relations and press office support.

Hill and Knowlton will focus on promoting Visa debit cards and new payment methods, including Visa payWave cards and mobile payments.

Visa Europe’s VP corporate comms Simon Kleine said the company was seeing a major growth in debit card payments.

Kleine said despite the economic doom, consumers still had to buy essentials. Visa would emphasise how using a card can help consumers keep a closer eye on their spending.

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