Hit or Miss - JK Rowling donates £1m to the Labour Party just before its annual conference

BILLIONAIRE MAGIC: The news that JK Rowling donated £1m to Labour just days before its annual conference sparked positive coverage for the beleaguered party.

The nation's richest author, who wrote Harry Potter novels when she was a single mother, was reportedly furious at Tory proposals to give tax breaks to married families. The news was released by the party, while Colman Getty circulated Rowling's statement.

HOW I SEE IT - JUSTINE RAWLINS, DIRECTOR, BEATTIE COMMUNICATIONS

In terms of generating positive exposure for a political party going through turmoil, it met the brief - brand endorsement from a high profile and generally well liked famous figure. JK Rowling's donation and the rationale behind it also gave a positive spin to the blanket media coverage on the current economic situation, not to mention the added bonus of bringing some 'celebrity' glamour to an otherwise typical political event. But while the media coverage for the donation is good, what cannot be measured is public perception. Will a major cash handout from a billionaire author to a political party that needs to steer the nation through turbulent times leave a bitter taste in the mouths of people facing redundancy and repossession? - HIT.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.