Google European comms director D-J Collins is looking to hire a head of comms for the EMEA region.
Google bought YouTube in 2006 for £883m and the newly created role will be part of Google's London-based comms and public affairs team.
The job is expected to attract a flood of applicants from tech PR consultancies.
YouTube has been accused of encouraging violence through videos posted on its site, including those of Matti Juhani Saari, who this week killed ten students in Finland.
Google has responded to the accusations by introducing guidelines prohibiting users from uploading videos that directly incite violence.
Stephen Waddington, MD of Rainier PR, said YouTube had been given a rough ride by some of the media. 'Blaming YouTube for fuelling violence makes about as much sense as blaming mobile phone or video camera manufactures,' he said.
Lee Nugent, MD of Nelson Bostock, said recent coverage demonstrated the challenging nature of the new role.
'The candidate will have to be adept at handling tabloid frenzy crises,' he said. 'YouTube can do so much good, but it's easy to criticise some of the things that occur when you have an open forum.'