HBOS turns to Brunswick

HBOS has signed Brunswick to provide comms support during its takeover by Lloyds TSB.

The agency will advise senior management and Shane O'Riordain, general manager of group communications, on media management.

Brunswick will also lend assistance to HBOS' government relations operation.

The account will be led by Brunswick partner Jonathan Glass, but O'Riordain says the firm will have the 'advice and counsel' of the agency's chairman Alan Parker when needed.

Brunswick will work with HBOS for the duration of the acquisition, which is expected to be finalised in early 2009.

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