Moneyextra weighs up three agencies

Personal finance website Moneyextra.com is currently mulling over a pitch list of three for consumer PR support.

Moneyextra.com: to recruit PR agency
Moneyextra.com: to recruit PR agency

Weber Shandwick, Consolidated PR and Staniforth have pitched for the six-figure account and a decision will be made in the next month.

Moneyextra.com’s brief focuses on the website’s price comparison service, and calls for an agency that can maintain its profile in the personal finance press while also building a brand in the mainstream media.

Moneyextra.com head of PR Jennifer Rose said: 'This is the first time we've had an agency on board. In order for us to compete we need to step up our PR activities and get coverage in major news sources.'

Jennifer Rose was appointed two weeks ago on a freelance basis from her own agency Rose Mason PR, which she set up this month. Rose established the agency with her partner Richard Mason, a founder of Moneysupermarket.com.

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