The SPA Way promotes fruit brand

The SPA Way has been brought on board by fruit specialists Urban Fresh Fruit to handle its media relations activity.

Urban Fresh Fruit: hired by the SPA Way
Urban Fresh Fruit: hired by the SPA Way

Urban Fresh Fruit was set up by husband and wife team Hayley and Andrew Gait-Golding in 2006. It has charged The SPA Way with increasing awareness of the brand and communicate quirky messages such as ‘not a chocolate bar', or ‘added sugars and preservatives? Yuk!'.

The agency will be encouraging health conscious consumers to take a fresher and healthier approach to snacking.

The brand has already secured listings in TopShop, Tesco, Waitrose and WHSmith.

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