Media: Space barons New Kit, Sport magazine

What is it? New products page in free weekly magazine Sport
Circulation: 315,405
Deadline: Two weeks ahead
Frequency: Every Friday
Staff: One

- Who is the space baron?

Lawrence Barretto is the 'kit boy' for Sport's New Kit section. He looks at sports clothing, equipment and gadgets, and the Off The Shelf column features books, games and DVDs.

- Get the tone right

Football plays a part, but it also features rugby, cricket, cow dung golf (it does exactly what it says on the tin), athletics and base-jumping, among others.

- Approachability and tips

'Send products directly to us for an honest review. This also speeds up the process,' says Barretto. 'Send low-res images only please, unless requested.' He adds: 'The best time to call is Wednesday to Friday, and I need a lead time of a couple of weeks. Email the initial pitch and we will contact you if further information is required.'

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