Wind farm brief for Weber Shandwick

Weber Shandwick is being consulted to help push through a controversial Shetland Islands wind farm project.

The agency’s Scottish arm has been contracted by Viking Energy. The firm, along with its partner Scottish and Southern Energy, hopes to submit plans for a 153-turbine wind farm to the Scottish Government by the end of 2008.

Weber Shandwick landed the account following a three-way pitch. It is Viking Energy’s first PR agency since the firm was established in 2003.

The project has already seen opposition from members of the local community and from the Royal Society for the Protection of Birds, which is concerned it will endanger the islands’ bird species.

Viking Energy chairman Bill Manson insisted: ‘There is evident support for the wind farm.’ But he conceded: ‘It is by no means unanimous and we want to make sure people have the information they need to form their own opinions.’

In December 2007, Busi-ness Secretary John Hutton announced plans for thousands of new offshore wind turbines.

Weber Shandwick’s Scottish offices have also picked up accounts with Scottish Business in the Community, working in partnership with The Scottish Centre for Healthy Working Lives. The firm has also won new contracts from existing clients, including the Energy Saving Trust and Strathclyde Partnership for Transport.

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