Hudson wins NOW 25 Years brief

EMI has awarded Hudson PR a brief to promote its forthcoming NOW 25 Years CD.

NOW 25 Years: brief won by Hudson
NOW 25 Years: brief won by Hudson

Hudson won the account in a three-way pitch.

NOW 25 Years celebrates the 25th birthday of the compilation series and will feature artists such as Robbie Williams, Bon Jovi and Mark Ronson. The album is released on 27 October.

The campaign will run through to Christmas and will include setting up features in the broadsheets including interviews with former Virgin Records MD Simon Draper and former Radio One presenter Mark Goodier, plus hardcore Now album fans who have bought every album.

Hudson will also be holding a launch party on the week of release.

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