Ridgemount hired for gas safety brand launch

Capita Group has taken on Ridgemount PR to handle the consumer launch and ongoing support for a new gas safety brand.

Gas safety brand: hires Ridgemount
Gas safety brand: hires Ridgemount

Capita has been awarded the contract to run the HSE's gas safety registration scheme, currently branded CORGI, from April 2009. Middlesex-based Ridgemount is charged with raising awareness of the scheme and of gas safety issues.

The contract was awarded after a three-way pitch. The agency will handle media relations and brand development activity to support the launch next year.

Ridgemount has experience of working with other trade and consumer organisations such as the Electrical Safety Council and NICEIC.

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