In his newly created role, Ward will be responsible for Disney Store communications in France, Spain, Italy, Portugal and the UK.
Ward joins the entertainment giant from Manning Selvage & Lee where he worked in the food, drink and nutrition division. He has held a number of other in-house and agency roles including JCPR, NMEC, Arcadia Group and Golin/Harris.
There are currently 56 Disney Stores in the UK, including its flagship store in Oxford Street. In addition to its European stores, the Ward's brief includes responsibility for its retail website disneystore.co.uk.