Technology: The Week in Technology

ITPR to promote Motive, Soonr hires Mi liberty

Motive, the web and software development company, has handed its trade account to ITPR, the b2b Surrey-based tech and telecoms PR consultancy. The company's clients include BT, Jessops and Orange. The four-person team at ITPR will focus on raising Motive's profile in retail, hospitality and travel as part of the company's rebrand.

Sense/net has taken on Lewis PR on a retainer basis to establish the brand in the UK. The Hungarian company develops software systems that help build websites. The account was won in a pitch against two other British companies and it will be managed jointly by Lewis Bristol and Lewis Hungary.

Totaljobs Group has called in 10 Yetis, a Gloucester-based agency, on a three-month project basis. The agency will launch a campaign for the hospitality recruitment website caterer.com. A major aspect of the campaign is littlegordon.com, a series of online video spoofs in which a child mimics Gordon Ramsay.

Soonr, a personal 'cloud computing' service, has hired Mi liberty, the tech marketing and PR agency. Cloud computing allows people to access their personal files beyond their home computers, for example, through mobile phones or other internet connected devices. Mi liberty will be working alongside US agency Krause Taylor Associates.

Rainier PR is launching an eBook about digital b2b PR. The A to E, available at theatoe.co.uk, covers aspects of web 2.0 PR, from the legal side to the general implications for the industry.

Vitis PR has been appointed by the UK IT Association, the trade body for small and medium sized tech companies, to drive membership. Vitis is a 'virtual consultancy' where consultants can work from home.

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