Voluntary Sector: Taking action... Sea Shepherd vs retailers and restaurants

Protesters: Sea Shepherd Conservation Society
Location: Lush's Regent Street store
Target: Retailers and restaurants
Date: 3 September

- What Happened?

Performance artist Alice Newstead suspended herself from de-barbed hooks outside Lush cosmetics' Regent Street shop. The stunt kicked off a global campaign to ask retailers and restaurants to stop selling shark produce. Lush also handed out leaflets and showed videos of sharks being killed.

- Why was there a protest?

Sea Shepherd believes 90 per cent of the global shark population has been wiped out and that the sharks are killed in a gruesome manner for their meat.

- What's the background to the stunt?

The marine conservation charity has been campaigning against the use of shark produce in high-end restaurant Hakkasan since January. Hakkasan has just taken its shark-fin soup off the menu. It would not say whether this was a direct result of the campaign, but Sea Shepherd is claiming it as a victory - and is now targeting all restaurants and businesses in the developed world that profit from the shark trade.

- How did the media cover it?

The protest was widely reported, with pictures of Newstead's stunt next to most articles. The Independent used the headline: 'Hakkasan drops its famed £40 shark-fin soup over ethics'. The Telegraph wrote: 'Artist hangs herself from hooks in protest at shark treatment'.

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