Viagra in line for relaunch?

Pfizer has brought in two new agencies to handle PR for Viagra, sparking speculation that the high-profile drug is set for a major relaunch.

Drug revamp: Viagra pills
Drug revamp: Viagra pills

Lucrative accounts are believed to have been handed to The Red Consultancy and Launch Group.

One industry insider suggested a relaunch might focus on the drug’s potential for helping with heart problems, as reported recently in the media.

Previously, Pfizer has used Chandler Chicco Agency and Beattie Communications to promote Viagra.

Beattie’s director Jackie Boyd-Coleman said the agency had ‘ceased activity on the consumer disease awareness account’ but Chandler Chicco Agency did not return calls.

Pfizer, Red and Launch all declined to comment.

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