the week in city & corporate: Aldi turns to Weber Shandwick for corporate campaign

Polhill Communications has launched a strategic communications and management consultancy.

Polhill Consultants brings together a number of experienced PR executives in the financial services sector to offer management counselling, advice and solutions on a project basis. Among the group of consultants signed up are Mary Walsh, former director of corporate relations at Lloyds TSB, ex-head of BBC radio business news and FSA press office John Fryer and Rob McIvor, former head of corporate affairs for EMEA at Citigroup.

Bradford & Bingley has turned to Facebook-style online communities to gather feedback on its products and consumer comms strategy. The firm brought in market research specialists Nunwood to create three online forums to monitor the views of stakeholders, from savers and buy-to-let landlords to mortgage intermediaries. B&B says the results have triggered significant changes to its mortgage offers as well as the way they are communicated.

Aldi, the discount supermarket, has hired Weber Shandwick to lead corporate positioning and media liaison. The agency will deliver product PR, run a series of mini-campaigns to promote key products and run the day-to-day press office. Aldi’s current agency, Kavanagh Communications, will shift to a specific product campaign focus to boost areas such as Aldi’s health and beauty range.

Chatsworth Communications has helped launch a new brand for Michael Spencer’s ICAP broker service. ICAP Shipping has been created by merging ICAP Hyde and Capital Shipbrokers to form a single company focused on expansion in China, India, South East Asia and the Middle East.

Isabella Oliver, the maternity clothes specialist, is looking for agency support to work alongside its in-house PR team to launch its business in France. It is seeking a French-based agency to help the launch of its website in October.

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