Eulogy wins cookery social networking site

Allrecipes.co.uk, the local version of the world’s largest food-based social network, has hired Eulogy to handle its UK and Ireland launch.

Allrecipes.co.uk: Eulogy to handle launch
Allrecipes.co.uk: Eulogy to handle launch

Eulogy and its specialist online PR agency onlinefire will be launching the website using an integrated online and offline campaign, including an extensive blogger relations programme and an online competition.

Allrecipes.com is the largest community-driven food website in the US with over 10 million monthly unique visitors globally.

Eulogy CEO Adrian Brady said: ‘We will be delivering a campaign which, through traditional and new media channels, will quickly build a brand profile and drive significant traffic.’

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