Hit or Miss - Consumer report accuses supermarkets of promoting 'junk' food

The National Consumer Council grabbed column inches this week after publishing a report accusing supermarkets of promoting fatty foods despite government obesity warnings. The council discovered that supermarkets have been pushing special offers for 'junk' food during the credit crunch. The story was picked up across the press, from The Grocer to The Times.

NICKY FORREST, MD, PHIPPS PR

As you'd expect, the NCC press team has got some great coverage with this report and the British Retail Consortium, which represents the supermarkets, hardly got a look in. But the media love an anti-supermarket campaign so the NCC had an easy story to push. Personally, my reaction to this campaign was one of irritation - I'm fed up with the media trying to blame supermarkets for obesity. I've also had enough of 'big bad profiteering' supermarkets stories - aren't supermarkets just giving the consumers what they want? The NCC campaign will irritate those who believe obesity is an issue of education, not governmental control. That aside, the campaign certainly hit the spot when it comes to blanket coverage.

HIT.

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