Posted by Stephen Davies
1 September - A month or two ago I began toying with the idea of setting up an online PR consultancy... I wish I could make a profound statement about my reasons for doing so. I could tell you I had a vision that came to me as I was ironing my work shirts one Sunday evening or, taking a leaf out of Martin Luther King's book, I could tell you I had a dream; a dream where little white blogs and little black blogs would join hands and, er, um, blog together. But no, I'd be fibbing. Setting up 3W PR just felt like the right thing to do... 3W PR is a new comms agency designed to help organisations, brands and individuals navigate through the world wide web.
- Great free tool
Posted by Robin Wilson
30 August - I have found a great free tool that is useful for planning PR 2.0 or social media campaigns called Quarkbase. It gives all the data you need to evaluate a site or blog: alexa rank, short profile of blog, where it is hosted and its social popularity. To measure this, Quarkbase tracks the number of bookmarks on delicious, diggs on Digg, blog reactions from Technorati and the number of subscribers. One of the hardest parts of planning social media campaigns is explaining to clients and bosses how you will measure a campaign that engages social media. While this tool is not the all-encompassing solution the PR industry needs, it is damn handy.