The Week in Healthcare

Organic win for Red Door

Red Door Communications has been chosen by organic food brand Ella's Kitchen to handle consumer and corporate PR. The healthcare specialist is charged with promoting the existing product ranges, supporting product launches and driving sales. The account will be headed by Red Door consumer health associate director Jane Seaton.

Six Degrees has been appointed by Brunel University spin-off company LifeLab Innovations to promote Purebreathe, its respiratory protection device. The agency will target the sports and health media. Purebreathe is designed to filter air pollution, dust and pollen.

ABPI (The Association of the British Pharmaceutical Industry) has called for a public debate on access to modern medicines and how society determines the value of new treatments.

Axon Communications has bolstered its PR team with the appointment of Nila Banerjee as senior programme executive. She joins from Mission Economique, the French international trade development network, where she was marketing and comms adviser.

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