Aviva is launching a ‘Customer Cup’, which will invite staff teams of six to identify and remove barriers to good customer service across the company.
The top ten teams will be invited to a European resort for a big event to take place in October 2009.
Experiential outfit Not Actual Size has been handed an ongoing brief to promote the initiative to the firm’s staff across 27 countries. It will handle experiential events and has created campaign materials including posters and handbooks featuring staff members as ‘everyday heroes’.
Aviva, which claims to be the world’s fifth largest insurance group, hopes the initiative will improve customer loyalty by creating better customer service.
The move comes a few months after the firm announced it was to scrap consumer brand Norwich Union in the UK in favour of the name Aviva across its international operations. Aviva recently provoked an outcry from union Unite after announcing it would cut up to 1,800 jobs by 2010 as part of the restructure.
Staff at Aviva-owned RAC will also take part in the cup initiative.